Brand concept for a new, organic beer including naming, logo, packaging and promotional materials.
The focus of this brief was to reflect the story of the heritage and integrity of Scarab beer, a beer named after the scarab: a symbol of the cycle of rebirth and regeneration.
Instead of modern barley or wheat, the founders of Scarab beer believe in using organic grains of ancient civilizations, preserving the natural and healthy properties of Kamut - Khorasan, a grain of the pharaohs; Spelt, a grain of the Legions; and Timilia, a grain of Magna Graecia. Scarab beer is characterised by a unique taste, inviting us to experience a natural and new, yet historic, thirst quenching beverage.
Mardi Gras 2015:
This brief was to create a post card for the Sidney Gay and Lesbian Mardi Gras Festival 2015. Inspired by a colourful kaleidoscope, the aim is to promote the vibrancy of the festival and its diverse community.
Identity concept for a cooking blog including naming, logo, stationery and blog website. Dustin, the owner of the blog, interviews professional head chefs and cooks, asking them to reveal recipes of home meals that they cook regularly for their families.
The target demographic is 20 - 45 years olds. Anyone single or married with a family is invited to visit the site for reference and inspiration if they want to cook something quickly after work, following the professional chef's guide.
The logo objectives are: trusting professional chefs, cooking quickly and easily, being passionate about food, and having fun while cooking.
The logo is inspired by the trendy and popular Brighten marquee letters, especially in the yes typeface; and with the chef typeface drawn by hand.
This brief challenged me to create a reproduction of a butterfly crafted from human hair.
I choose the book The Collector by John Fowles, a dramatic story that tells how a lonely man, passionate for collecting butterflies and photography, falls in love with an artistic and clever student. He stalks her until he succeeds in kidnapping and imprisoning her in his Sussex house, believing she will grow to love him in time.
I decided to focus on the strongest passions of the protagonist; Frederick loves collecting butterflies and loves Miranda. I combined these two elements into an image, making a new butterfly made from hair, because Frederick is attracted by Miranda’s beauty, especially by her lovely hair, a symbol of her femininity.
Miranda becomes a part of Frederick's collection; the butterfly made of hair is labeled as would be a butterfly in a prized collection.
It's not about age, it's about style:
This is a brief for a campaign for Islington Council Consumption and Waste Action 2015. It focuses on making a big difference to a community audience that may be not be aware of or interested in green issues.
I identified the worst culprits: a society driven by consumerism, that loves going shopping, is passionate about fashion and trendy things, and above all, is always buying something new.
My campaign is focused on giving a second life to vintage items and making its own style statement along the way.
The slogan It’s not about age, it’s about style helps us to reconsider waste, because old things have not only value and style, but also their own originality and uniqueness.
Regarding the design, I decided to highlight the items which are the protagonists of the campaign, so I left them in colour and the rest just in black and white, using an elegant script typeface for the slogan. I then drew by hand the background for each object. I was very pleased to see the end result of my hand drawing.
It is a brief for an eight page quarterly newsletter, providing important updates and news for employees of all levels within the company. Urban Solutions, based in Brisbane, Australia, is a developer and creator of real estate developments in urban areas.
Modernity was my keyword for this brief, following a clean and consistent line for good readability, supported by a striking contrast of colours.
An extraordinary person:
This is a brief for a film poster. An Extraordinary Person was a film selected at the 2014 Toronto International Film Festival. A clever and beautiful, yet socially crippled thirty year old student, is forced to attend a hen’s party, where her authenticity leads to an unavoidable confrontation with old acquaintances.
I focused on the feelings of the protagonist, as the title presents her. She hides a secret and is blocked and disoriented; therefore, I decided to put each letter of extraordinary in squares in a jumbled order. Reading extraordinary in the squares leaves the reader experiencing part of this disorientation.
DL fold Lake District:
The Lake district, England’s largest National Park, is the place for any adventure.
This is a brief for a folded brochure, to encourage visitors to discover this beautiful area and to provide information about local activities: canoeing, camping & campsites, hiking and climbing. I played with letters and graphical elements to reflect the feeling of adventure.