Identity concept for a cooking blog including naming, logo, stationery and blog website. Dustin, the owner of the blog, interviews professional head chefs and cooks, asking them to reveal recipes of home meals that they cook regularly for their families.
The target demographic is 20 - 45 years olds. Anyone single or married with a family is invited to visit the site for reference and inspiration if they want to cook something quickly after work, following the professional chef's guide.
The logo objectives are: trusting professional chefs, cooking quickly and easily, being passionate about food, and having fun while cooking.
The logo is inspired by the trendy and popular Brighten marquee letters, especially in the yes typeface; and with the chef typeface drawn by hand.